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The Possum Story

The New Zealand brushtail possum (Trichosurus vulpecula) was introduced from Australia to New Zealand in 1837 to establish a fur industry, largely with government sanction. However, the fur trade died out in the 1900s and the possum population exploded. It is now estimated that there are up to 60 million brushtail possums in New Zealand consuming 21 thousand tons of vegetation nightly.

Australian plants often have defences against possums, such as spines, prickle or poisonous leaves, but New Zealand plants do not. The possums thrive on indigenous trees like the pohutakawa, rata, totara, kowhai and kohekohe. They compete with other animals for food, thus contributing to the decline of rare plants, birds and animals. They defoliate trees so that forest canopies are weakened and susceptible to climatic extremes and attack by pathogens and insects.

The New Zealand government began possum control operations in the late 1940s. The government currently invests $NZ58 million per year to control possums.

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Price WAS £105.00 NOW £65.00 - This heavenly deep V neck jersey consists of 25% possum fur and 75% Merino wool giving you that extra... more info & buy
Price £22.00 - This unique blend of Merino Wool and Possum Fur combines to bring to you, the warmest, softest, most... more info & buy
Price WAS £139.00 NOW from £99.00 - Made in New Zealand, this plain V Neck jersey provides the extra warmth that possum/merino gives. Knitted... more info & buy
Price £115.00 - Ladies Remuera Crew Neck Jersey The Remuera Crew neck jersey is a classic fit with ribbed cuffs and... more info & buy
Price WAS £99.95 NOW £75.00 - Made in New Zealand this plain V neck sleeveless vest provides the extra warmth that possum/merino gives. Knitted... more info & buy
Price £115.00 - Ladies Herne Hay Vee Neck Jersey The Herne Hay Vee neck jersey is a classic fit with ribbed cuffs and... more info & buy
Price £30.00 - A divine Moss stitched neck warmer made from luxurious Possum and Merino Wool. All you need... more info & buy
Price £24.95 - This unique blend of Merino Wool and Possum Fur combines to bring to you, the warmest, softest, most... more info & buy
Price £155.00 - Men's Titan Vee Neck Jersey The Titan Vee neck jersey is a classic fit with ribbed cuffs and  ribbed... more info & buy
Price £45.00 - This is a fun stripy scarf with no tassels. The total length of the scarf is apx 190cm.  This unique... more info & buy
Price £110.00 - Made in New Zealand, this cardigan provides the extra warmth that possum/merino gives. Knitted as... more info & buy
Price from £25.00 - This unique blend of Merino Wool and Possum Fur combines to bring to you, the warmest, softest, most... more info & buy
Price £35.00 - Wonderfully warm and cosy this lace stitched fingerless glovelet is both stylish and practical. The... more info & buy
Price £24.00 - This unique blend of Merino Wool and Possum Fur combines to bring to you, the warmest, softest, most... more info & buy
Price £79.00 - These wrist warmers are stunning - not only do they look good but they are also super warm. The Possum... more info & buy
Price £69.00 - Luxuriously warm circle of Pure Possum Fur...instead of wearing a hat. New Zealand Possum fur is a hollow... more info & buy
Price £28.00 - So warm and comfortable it feels like you're walking on clouds! Our possum shoe liners are ideal for... more info & buy
Price £75.00 - Luxuriously warm and cosy.100% Natural possum skin fashioned into a beautiful scarf. The hole at... more info & buy
Price £79.00 - NEW for Christmas 2012! These Fur Trimmed Leather Gloves are like no other!  Made from New Zealand... more info & buy
Price £49.95 - This is a simple ribbed scarf with contrast ribbing along the sides. The total length of the scarf is... more info & buy